Art Links People met with Jim Jacoby – the key „Young Media Sharks” lecturers, to ask for advice and inspiration. 



Jim Jacoby is a lecturer and the television production manager in the Walter Cronkite School of Journalism and Mass Communication at ASU, Arizona, USA. He is an experienced, Emmy award-winning Final Cut Pro editor and director with more than 20 years of television production experience to the school. Jacoby was a television newscast director at KPHO-TV, the Phoenix CBS affiliate, and a member of the production team at KTVK-TV, Phoenix. 

Art Links People (ALP): Is journalism a profession or a lifestyle?

Jim Jacoby (JJ): If you are passionate about something, it becomes your lifestyle. A young journalist who is just starting a career should be prepared working long hours, 7 days per week. My advice is – find a topic you are interested in and live with it. Do your research, always be focused and curious. 

ALP: Top 3 media sources to keep an eye on?

JJ: In the USA my favourite source for the news is NPR (National Public Radio). I think they are doing a really great work, offering in-depth stories about politics, famous public figures and events. I am still a big fan of CNN, although, with the new management, they changed drastically in the past few years. Now they are trying to compete with such media companies as FOX and NBC News.

I highly reccommend following such news outlets as Reuters and Associated Press. You can also get an app on your phones and ipads to always get the latest breaking news.

ALP: The most popular source for information?

JJ: I personally find more news on Twitter than anywhere else. You can choose to follow particular media organisations or make a list of trusted journalists and get your news right form the source.

ALP: Any advice for those who are planning to become a journalist?

JJ: I always tell my students – getting information is a hard work, you really have to dig, be “media” literate to get the “real” news. It is not enough to follow a set of 3-5 information sources.

Journalism is about telling stories or covering people, telling stories. So always remember to be objective, open minded, listen and talk to people. As a journalist, you can speak on behalf of those, who normally would not have their own voice.

Text: Art Links People / Published in:

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